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We help corporations gear up for complex marketing programs, implementation and ongoing support.

One of the world’s largest hospitality companies sought to develop a new brand extension that would be represented at thousands of its hotel properties. We worked with the company to develop the concept strategy and to oversee the marketing, sales and implementation of the program.

 
 

Corporate Marketing

BlendedBusiness is a premier provider of end-to-end marketing integration and automation strategies and solutions. We create customized platforms for companies that make their marketing more effective, measurable and consistent, all while also making the task of managing your marketing much less time-consuming and more centralized.

BlendedBusiness makes marketing programs more effective, efficient and easy to manage.  We take the burden off our clients by providing innovative ideas; by integrating and automating disparate campaign management functions, components and workflows; and by overseeing implementation and analysis.  Our practice areas include:

  • Shopper marketing (i.e. loyalty marketing, social media)
  • Retail and in-store marketing (i.e. POP, loyalty programs, media integration and activation, promo partnerships, merchandising strategy)
  • Digital out-of-home (i.e. digital signage, mobile marketing)

 

The marketing that BlendedBusiness facilitates is second to none, our customer service top tier, and our solutions key components of company-wide business strategies. We have extensive experience and passion for what we do. As important as anything, we’re always on the lookout for how we can improve clients’ business, ensuring they are innovative and proactive, and whenever they don’t know how to do that, we take care of everything for them. We have an innate ability to navigate the various politics and departments of corporations with diplomatic grace.

It’s harder and harder for marketers to succeed. At BlendedBusiness, we set our clients apart as innovative, effective leaders.

Industries we follow:

  • Gas station / C store
  • QSR (Quick Service Restaurant)
  • Retail
  • Automotive
  • Telecom
  • Financial Services

We don’t abandon our clients after authoring their solutions. We’ve just gotten started. Once our clients approve the Strategy Map we develop for them, we get deeply involved in managing the actual implementation process, rather than burdening our clients with the responsibility, workload and resource demands of implementing the plan on their own.

The BlendedBusiness Model consists of three tiers:

  1. The Thin Agency.
    First, we provide clients with best-in-class counsel to find solutions to problems.

  2. Technology Solutions
    Second, we devise technology and data-driven tools to drive efficiency into applicable areas.

  3. Commoditized Marketing Services
    Third, and only when appropriate, we provide clients with connections to best-of-breed vendors who can receive our automated workflow orders and can operate in a highly transparent and real-time fashion.